High Brew Coffee, Austin, Texas, is welcoming a new celebrity investor: singer, songwriter and music superstar Shakira. The businesswoman is using her talents to help bring High Brew's "For Those Who Do" message to a larger, more diverse audience, the company says.
Shakira was drawn to High Brew's portable cans and double kick of caffeine thanks to her busy schedule as a performer and mom of two, according to the company. However, the mogul knew there was a bigger opportunity to be had with the brand than just a quick pick-me-up. The musician also was excited to learn that the brand is sourcing premium coffee beans directly from a De Los Andes cooperative in Colombia, her home country, it says. Looking to expand her investment portfolio and work with a company just as dedicated as her to hardworking values, Shakira made the decision to approach the High Brew team about an investment.
"Every day seems busier than the last, whether I'm on tour, in the studio, or at home with my kids. I am always trying new convenient foods and drinks that will give me energy and keep me focused but don't sacrifice quality ingredients or taste," Shakira said. "After discovering High Brew and then meeting with the founder, I knew this was a brand I aligned with. I decided to invest because the brand continues to innovate while maintaining product integrity and their values."
Shakira joins a group of other notable investors including singer Halsey, former MLB pitcher Huston Street, pop rock group Kings of Leon, Lance Armstrong and Chef Tim Love.
High Brew contains two times the amount of caffeine as a regular cup of coffee and is made from high-quality direct-trade coffee beans all in an on-the-go can, the company says.
"While most people know Shakira as the mega superstar singer she is, we were immediately drawn to the success she has found in her many other business ventures," said David Smith, High Brew Coffee founder, in a statement. "Knowing she was a fan of the brand, we knew we had to bring her on board. As a strong woman who pours her heart into all she does, Shakira is the perfect fit to help us convey our clean energy message as she continues to dominate the music industry."