Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc. and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.
As the latest celebrity to join the Pepsi family, Bentley is teaming up with the brand as part of the Generations campaign to give fans an inside look at the seasonal collection of Pepsi stuff, the company says.. The partnership with Bentley also marks the first of many exciting country music experiences for fans this summer, it adds.
Pepsi also announced that it is sponsoring Bentley’s own Seven Peaks Music Festival located in Buena Vista, Colo., which will take place Aug. 31 through Sept. 2.
Additionally, Pepsi is partnering with CMA Fest, a country music fan experience festival in Nashville, Tenn. The awards show, airing on ABC TV in August, will feature a Pepsi-sponsored collaboration that will bring together one of today’s hottest country music stars with an iconic country legend to perform a song that’s spanned generations, the company says.
Pepsi is celebrating summer with the continuation of this year’s global creative campaign, Pepsi Generations, which celebrates the brand’s role in music and pop culture spanning all generations, it adds.
Pepsi will celebrate all summer long throughout the U.S. across its full portfolio — Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.