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Marketing

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness

Recover 180
February 19, 2020

Premium functional beverage brand RECOVƎR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif. Co-hosted by several professional athletes including Milwaukee Brewers players Yelich and Ryan Braun, Cincinnati Reds Mike Moustakas and Los Angeles Rams Quarterback Jared Goff, the event raised money and awareness to support those affected by the Borderline Shooting in Thousand Oaks, the Camp Fire in Northern California, and the Woolsey and Hill Fires in Southern California. Additional celebrity attendees included Jamie Foxx, Tiffany Haddish, Anthony Anderson, Rob Lowe, Chris Harrison and more.

KEYWORDS: beverage marketing campaign celebrity partnership charity functional beverages sports marketing

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