Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeer

Stella Artois partners with John Legend for Give Beautifully campaign

Beer brand, singer to debut song

November 30, 2015

Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.

"I've always been fascinated by space exploration, so being able to pair that interest with my passion for music makes this collaboration with Stella Artois such a special one," Legend said in a statement. "The sound of stars is ethereal and has this dreamy vibe, which inspired 'Under the Stars,' a song about spreading love and togetherness during the holiday season. I couldn't think of a better way to gift my fans this year!"

Inspired by the raw emotional connections during the holidays, "Under the Stars" is written to convey the feelings people experience when they gaze at the night sky, the company notes. Consumers can stream the free song from Stella Artois exclusively at www.stellaartois.com.

"Stella Artois was originally crafted as a holiday gift to the city of Leuven, Belgium, and we want to pay tribute to our origin story and inspire the entire country to give beautifully this holiday season," said Ricardo Marques, vice president of Stella Artois, in a statement. "Our star-studded collaboration with John is our holiday gift to America, a piece of our storied legacy memorialized in the most beautiful way."

The science behind the song
Stars are known for illuminating the night sky, but stars also make sounds. According to the company, the frequencies by which a star's brightness changes can be translated into unique audible tones; from pulsing beats to ethereal vibes to atonal reverberations, each star has a unique sound. "Under the Stars" features the distinct sounds of four different stars in the universe in the song's intro, outro and chorus. Stella Artois sought the expertise of astrophysicist Zoltán Kolláth to translate and analyze these unique star sounds, it adds.

"Just as the keys on a piano work together to create a musical chord, each star's frequencies work together to create the individual sound fingerprint of the star," explained Kolláth in a statement. "It's a fascinating process that I've studied for many years and it's exciting to see this research be put to use in such a unique way."

John Legend Performs "Under the Stars" in New York City
Stella Artois also will give the gift of stars to the city that never sleeps – New York City. "Stars" by Stella Artois, an immersive and interactive light installation, will launch Dec. 9 with Legend performing "Under the Stars" during an exclusive concert under the lights of the art installation, the company says.

Additionally, through Dec. 2, two fans will have the chance to attend the star-filled launch night by retweeting the brand's "Under the Stars" Twitter post at www.Twitter.com/StellaArtois, it adds.

The exhibit will be open to the public from 6 to 10 p.m. Dec. 1011 and from 2 to 9 p.m. Dec. 12 at the Skylight at Moynihan Station.

A Season of Giving Beautifully
These events are a part of the company’s Give Beautifully in which the company says it is filling the season with star-filled experiences, inspired gift ideas and one-of-a-kind celebrations. In addition to the gift of music and stars, the campaign will include the following:

• Curated giving: To inspire people to give beautifully, Stella Artois will provoke thoughtful gifting at gilt.com/stellaartois. Through a curated Stella Artois gift guide, consumers can choose from an assortment of designer items to give to their loved ones, including the brand's limited-edition Holiday Chalice.
•Artful giving: Stella Artois will mark its debut at the country's premier art show in Miami by giving fans the beautiful gift of art in partnership with Visionaire.
•The Gift of Stella Artois: Stella Artois will offer two gifting options for lager lovers this holiday season: the Stella Artois and Stella Artois Cidre Holiday Gift Packs. Each of the premium packaged gift boxes contains a special holiday bottle and the brand's limited-edition Holiday Chalice.
•Custom Chalices: Fans of the Stella Artois Chalice can give it a personalized holiday touch with the purchase a 12-pack of Stella Artois this season. Upon redeeming a unique code found on the packaging consumers receive a custom engraved Stella Artois Holiday Chalice.
 

KEYWORDS: Anheuser-Busch celebrity partnership holiday promotions Stella Artois

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Airheads Soda

AIRHEADS enter beverage market

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Stella Artois unveils new international campaign

    See More
  • Stella Artois Sarah Jessica Parker

    Stella Artois, Water.org partner with Sarah Jessica Parker

    See More
  • The Bear Stella Artois.jpg

    Stella Artois, ‘The Bear’ collaborate for shows 3rd season

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

See More Products

Related Directories

  • Krones Inc.

    Every day, millions of bottles, cans and PET containers run through a Krones line. As a supplier of complete systems, Krones provides beverage and food producers all over the world with complete processing and production lines, individual machines, IT solutions, and 24/7 aftermarket support.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing