Grand Marnier, a brand of New York-based Campari America, has partnered with Grammy-award winning entertainer, songwriter and executive Future to blend tradition with innovation.

True to the spirit of the Grand Encounter, where the unexpected meeting of two unique and audacious ingredients come together, the partnership fuses two cultural icons to inspire fans to remix their own legacies by breaking the codes of tradition and evolving culture, the company says.

Remix Your Legacy, Make It Grand is a new and original campaign between Grand Marnier and Future, celebrating and empowering those who tap into their bold spirit to challenge norms with grand twists that impact culture, proving that legacies are perpetually in the making, it notes. To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.

“As a fan of this iconic brand, it’s an honor to partner with Grand Marnier and create the Remix Your Legacy, Make It Grand campaign together,” the rapper said in a statement. “Just like the artistry involved in making music, Grand Marnier has perfected a recipe that embodies craftsmanship and heritage and encourages visionaries of all kinds to remix their legacies. As someone who’s flipped the script and reinvented how artists approach making music, I’m excited to see the response from fans and look forward to how people remix their drink of choice and further elevate the Grand Marg.”

As the campaign launches, the two will come together to engage with fans directly, hosting intimate and grand pop experiences and activations across the United States, celebrating audacious combinations throughout, the company adds. The pair is inspiring fans to get involved and rewrite and remix their legacies with the idea that “anything is possible and can be grand.”

To kick off the partnership, Grand Marnier invites consumers 21 and older to attend exclusive Grand Margarita tasting events in New York, Houston and Atlanta throughout the month into early 2025. Consumers will have the opportunity to savor signature brand cocktails like the Grand Margarita and also collect a Dirty Sprite 2 vinyl in honor of the 10-year anniversary.

The brand also is inviting Future fans and cognac lovers to join the celebration on Instagram and “remix their legacy” by remixing and/or sharing an interpretation of the Grand Margarita for the chance to win one of three grand prizes, a vinyl signed by Future. Details about events, tastings and how to enter the contest can be found on the brand’s Instagram @GrandMarnierUSA.

“Partnering with Future for ‘Remix Your Legacy, Make It Grand’ is a celebration of creativity and unconventionality,” said Andrea Sengara, vice president of marketing at Campari America, in a statement. “Like Grand Marnier, which was born from a blend of unexpected ingredients, this partnership honors tradition but also inspires a generation to redefine what legacy means. We’re excited to continue championing the ambitious seekers of success and their stories that help shape our culture.”