The partnership is rooted in a shared belief in doing things your own way. Biles distinguished her career by redefining what is possible, creating signature moves and setting new standards all while capturing elements that are uniquely hers. Sodastream Fountain delivers that mindset to drinks; instead of accepting what’s made for everyone, consumers can create something all their own.

“I like to do things that are outside of the ordinary; why should my drinks be any different?” Biles said in a statement. “The moments I'm most proud of happened when I trusted myself and created my own path, on the floor and off it. Sodastream Fountain delivers a similar sense of satisfaction when it comes to the drinks I’m creating at home.”

As the newest Sodastream ambassador, Biles will bring the partnership to life across TV, digital, social, in-store and at sodastream.com. Social elements will run on Instagram and TikTok, where fans can expect to see exclusive content, custom drink inspiration, and new ways to experience Sodastream Fountain. The campaign marks the first moment of a broader relationship between Biles and the brand.

“Sodastream Fountain represents the next evolution of the at-home beverage experience—moving from drinks that are predetermined to beverages built around individual taste and creativity,” said Aliza Leferink, chief marketing officer at Sodastream North America. “Simone brings that same confidence and individuality to everything she does, which makes her a natural fit as we kick off a new chapter for the brand. Together, we’re showing consumers that this at-home ritual can be just as distinctive as they are.”

To celebrate the launch, Sodastream is offering 20% off Sodastream Fountain and sitewide (excluding CO₂) at sodastream.com on Oct. 22, 2026. Use code LAUNCH20 at checkout to purchase Sodastream Fountain, Biles’ favorite flavors and more. The offer is limited to one use for each customer, one-time purchase only, and cannot be combined with other promotional offers.

The following are Sodastream Fountain product details:

•    1,000 Drink Varieties: With access to more than 40 flavors from leading beverage brands, including PepsiCo favorites Pepsi, Mountain Dew, Starry, bubly and Mug, Sodastream Fountain unlocks approximately 1,000 ways to make a drink your own.

•    Total Customization: Sodastream Fountain can create beverages in 8-ounce, 16-ounce or 24-ounce serving sizes, offering a more flexible way to make beverages at home. Consumers can fine-tune carbonation levels and adjust flavor intensity using an intuitive dial that ranges from light to strong, with an additional “B” setting for a boosted flavor burst.

•    Unmatched Convenience: Once a flavor and settings are selected, your perfectly tailored beverage is ready in moments at the touch of a button, shifting the experience from traditional drink preparation to on-demand creation.

•    Beyond Sparkling Water: Unlike traditional Sodastream systems built for sparkling water alone, Sodastream Fountain dispenses a wide variety of personalized drinks directly into a glass, carafe or other compatible vessel.

Sodastream Fountain is available online at national retailers including Walmart, Target and Amazon. Consumers can also purchase Sodastream Fountain directly at sodastream.com. Sodastream Fountain is priced at $199.99.