SodaStream partners with PangeaSeed Foundation to celebrate Earth Month
Sparkling water brand creates ‘Art for Action’ bottles to help reduce single-use plastic
Plastic waste can have a lasting impact. It is predicted that we will have more plastic than sea life in the ocean by 2050, according to data from the World Economic Forum. SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.
The bottles were designed by three sustainably minded artists: Hannah Eddy from Reno, Megan Pelto from Portland and Ricardo Gonzalez from Brooklyn. The artists were inspired by their mutual love of the planet stemming from different aspects of their lives. “The illustration I created for the campaign was inspired by our connection with nature and how everything works together,” Eddy said in a statement. “When we realize our connection to each other and the planet, we can begin to realize the important role we each have to help be part of a solution towards positive change.”
A donation will be made with each bottle sold that will give back to PangeaSeed Foundation’s environmental education and awareness efforts.
“We are constantly looking for alternatives to creating single-use plastic waste,” said Shiri Hellman, vice president of marketing at SodaStream USA, in a statement. “We are so thrilled to be partnering with PangeaSeed Foundation and help them in their honorable efforts to empower individuals and communities to create meaningful environmental change as well as educate consumers to think twice before choosing single-use plastics.”
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