Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation, up to a maximum of $150,000.
Bai Brands believes that when people engage in their passions, like music, life becomes richer and more fulfilling, it says.
"VH1 Save the Music Foundation shares in Bai's commitment to being authentic, creative and the best version of one's self," said Ben Weiss, founder and chief executive officer of Bai Brands, in a statement. "We look forward to helping this incredible organization raise awareness around the importance of music as an essential part of a well-rounded education for children."
Earlier this summer, the company announced a $15,000 donation for an Encore Grant to support a public school near Bai’s headquarters in Trenton, N.J.. Bai also will be the presenting sponsor at the VH1 Save The Music Foundation's Hamptons Live celebrity event, which takes place Aug. 27 with performances by Fifth Harmony and DJ Cassidy, it says.
The co-branded national campaign will be further amplified with in-store point-of-sale displays, social media and event support, it adds.