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Home » Keywords » Bai Brands

Items Tagged with 'Bai Brands'

ARTICLES

Bai Black

DPS to acquire Bai Brands LLC for $1.7 billion

Founder Ben Weiss will continue to lead brand
November 22, 2016
No Comments

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, has reached an agreement to acquire Bai Brands LLC, Princeton, N.J., and its complete portfolio of high-growth premium antioxidant-infused beverages. 


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Bai Black

Bai Brands introduces Bai Black

New line of CSDs features traditional soda flavors
November 10, 2016
No Comments

Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.


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Bai Lineup

Justin Timberlake joins Bai Brands as Chief Flavor Officer

Timberlake to work with team on product innovation, marketing
October 21, 2016
No Comments

Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.


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Beverage News

Bai Brands partners with VH1 Save the Music Foundation

Company to donate up to $150,000
August 23, 2016
No Comments

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.


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Barbara Harfmann, Between Drinks column

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara h200x200
Barbara Harfmann
August 15, 2016
No Comments
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Bai Brands uses innovative mindset

Nielsen names 2016 US Breakthrough Innovation Award winners

Bai’s antioxidant-infused drink among the CPG recipients
June 27, 2016
No Comments

New York-based Nielsen announced the 2016 U.S. Nielsen Breakthrough Innovation Award winners. Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes, it says.


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Antiwater

Bai Antiwater

October 20, 2015
No Comments

Bai Brands introduced its Bai Antiwater, an antioxidant-infused bottled water. 


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Jessica Jacobsen feature size

What I’ll remember about February 2015

See what the Top 3 articles on bevindustry.com were in February
Jess 200
Jessica Jacobsen
March 9, 2015
No Comments

At the risk of placing a jinx on this warmer weather in the Midwest, it looks as though spring might be around the corner. With temperatures in the high 30s and low 40s, the snow and ice that Mother Nature shared with us in February might soon be a thing of the past.


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Jessica Jacobsen feature size

Nielsen identifies consumer health concerns

ABA, brand owners proactive in offering solutions
Jess 200
Jessica Jacobsen
February 16, 2015
No Comments

Aside from the Valentine’s Day candy and treats on the store shelves, the first quarter of a new year tends to be filled with diet- and exercise-related products to appeal to those consumers who resolved to lose weight or eat healthier in the new year.


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Bai Brands uses innovative mindset

Bai Brands disrupts CPG space with low-calorie, all-natural solutions

Enhanced-water brand anticipates strong sales with support from expanded distribution, marketing efforts
Jess 200
Jessica Jacobsen
February 12, 2015
No Comments

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.


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More Articles Tagged with 'Bai Brands'
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