Florida’s Natural partners with Alex’s Lemonade Stand Foundation
Company will donate to foundation from sales of two new lemonades
Lake Wales, Fl.-based Florida’s Natural Growers recently launched two new ready-to-drink lemonades, a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May. The drinks are premium, not from concentrate lemonades, made with real sugar, and they accomplish a philanthropic mission, too. All of the profits from the sale of the items will go to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.
Florida’s Natural is dedicated to making highest quality not from concentrate juices, while also giving back to important causes, the company says. The company says that it felt that Alex’s Lemonade Stand Foundation was a “natural” fit. The lemonades will launch this summer at Publix, Harris Teeter, Costco Southeast Clubs and all BJs Clubs. Additional retailers may begin selling later in 2015, it says.
“Consumers demand products that deliver great taste and they’re more inclined to purchase when there’s a connection to a great cause,” said Kelly Wade, marketing manager for Florida’s Natural, in a statement. “To be a partner of such a worthwhile organization, such as Alex’s Lemonade Stand Foundation, and to contribute to finding cures for all kids with cancer is a real win for all of us.”
Alex’s Lemonade Stand Foundation began in the front yard of 4-year-old cancer patient Alexandra “Alex” Scott (1996-2004). Alex, who had battled cancer for nearly her entire life, decided to host lemonade stands to contribute to finding cures for all kids with cancer. Though Alex ultimately lost her life to the disease in 2004, she raised over $1 million in her lifetime and inspire a nation of volunteers to continue her mission of finding cures.
“We are honored to have the support of Florida’s Natural, which is such a respected and recognizable brand,” said Jay Scott, co-executive director of Alex’s Lemonade Stand Foundation, in a statement. “We look forward to this new partnership and the immense amount of awareness it will bring to our cause, bringing us closer to achieving our mission – cures for all kids with cancer.”
Alex’s Lemonade Stand Foundation also will host a national fundraising weekend, Alex’s Lemonade Days, June 12-14, when volunteers across the country host lemonade stands over the course of three days to continue Alexandra “Alex” Scott’s mission to find a cure for all kids with cancer.