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Beverage News

Banshee Wines, Avril Lavigne partner for 'Complicated' wine

The Pinot Noir marks Lavigne's first official wine release

By Staff Beverage Industry
Avril Lavigne Foley Wines Complicated Pinot Noir
Image courtesy of Foley Family Wines & Spirits
September 18, 2025

Over 20 years ago, Avril Lavigne’s song “Complicated” became her breakout hit. Now, the eight-time GRAMMY-nominated star is officially launching her first wine, Complicated, in collaboration with Banshee Wines — part of the family-owned Foley Family Wines & Spirits (FFWS) portfolio.

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single. The wine is a light, velvety Pinot Noir layered with bright notes of cherry and raspberry, the brand says. It is crafted to embody the confidence, complexity and creativity that define both Lavigne and Banshee.

“Over the last two years on my Greatest Hits Tour, I was rocking out with the Banshee bar set up backstage every night, ready for the afterparty, so teaming up on our own wine just felt right,” Lavigne said in a statement. “I hope that everyone can crack open a bottle with their best friends, blast the music that started it all for me, and enjoy the moment. Life can be complicated, but a good glass of wine doesn’t have to be.”

To celebrate the launch of Lavigne and Banshee’s Complicated Pinot Noir, Banshee is offering a limited run of 50 “Sip and Spin” kits that can be added to a wine purchase. The kits include a record player and Lavigne’s 2002 album “Let Go” on vinyl, which features her chart-topping hit, “Complicated.” The special pairing invites fans to savor the wine while experiencing the music that inspired it, creating a moment of connection between taste and sound, it adds.

“The Complicated collaboration fuses Avril’s unmistakable artistry and rock’n’roll spirit with our winemaking craft, giving fans a new way to connect with her music,” said Jason Daniel, chief marketing officer of FFWS, in a statement. “It also highlights why Banshee has become one of the fastest-growing U.S. wines and a top 15 California Ultra-Premium brand, recognized with the coveted Impact Hot Prospect award for five consecutive years.”

The wine will be available for $30 exclusively on the Banshee website. While supplies last, Complicated will be available for tasting and purchase at the Banshee tasting room. Additionally, Banshee will make a $10,000 donation to benefit songwriting camps for She Is The Music in Lavigne’s honor. She Is The Music is an organization dedicated to creating more opportunities for women in the music industry.

The partnership gives consumers and Lavigne’s fans a tangible way to support a cause deeply meaningful to both Lavigne and Banshee, while also serving as a powerful opportunity to unite purpose and product in an authentic, impactful way, it adds.

KEYWORDS: celebrity partnership limited-edition Pinot Noir red wine wine

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