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Home » flavored malt beverages (FMB)

Articles Tagged with ''flavored malt beverages (FMB)''

White Claw ClawTails

ClawTails

May 16, 2025

White Claw introduced ClawTails, a premium malt beverage inspired by the cocktail hour. 


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Hard MTN DEW Code Red

HARD MTN DEW adds Code Red to portfolio

Flavored malt beverage launches Code Red: Save the Redheads initiative
Staff Beverage Industry
March 27, 2025

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.


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Seagrams Escapes Slim Cans

Seagram’s Escapes releases slim can, updated variety pack

Staff Beverage Industry
March 20, 2025

Seagram’s Escapes is debuting a sleek new slim can design for fan-favorite flavors, as well as less sugar in select varieties.


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Quirk 25 Tea Mix Pack

2025 Beer Report: Flavored malt beverages continue their steady rise

Variety, flavor keep consumers’ interest in malt-based ready-to-drink alcohol
Jessica Jacobsen
Jessica Jacobsen
March 3, 2025

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.


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Four Loko CAMO.png

Four Loko CAMO

February 20, 2025

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 


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Craft beer special report
Special Report

Craft beer market pivots to meet consumer demand

IPA styles dominate, while beyond beer, non-alcohol segments help generate growth
Sabetta-Lauren.jpg
Lauren Sabetta
October 16, 2024

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.


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Xpress Harder Iced Tea.png

Xpress Harder Iced Tea

October 15, 2024

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.


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Happy Thursday spiked refreshers

Flavor helps ready-to-drink alcohol go mainstream

Premiumization, expanding beyond core consumers vital for continued RTD alcohol’s growth
Jessica Jacobsen
Jessica Jacobsen
August 8, 2024

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.


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Captain Morgan Sliced West Wilson.jpg

Captain Morgan, West Wilson help consumer fill summer bucket lists

‘Sliced is Better’ sweepstakes open through Aug. 5
Staff Beverage Industry
July 22, 2024

The newest cocktail-inspired RTD offering from Captain Morgan launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor.


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Tampico Hard Punch.jpg

TAMPICO Hard Punch adds Fruit Punch, Pineapple Coconut varieties

Ready-to-drink alcohol brand celebrates launch with Mexico trip sweepstakes
Staff Beverage Industry
July 19, 2024

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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