Articles Tagged with ''flavored malt beverages (FMB)''

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.

Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says. 

Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.

Briggs Hard Seltzer released its line of hard seltzers in three flavors: Pineapple, Cranberry and Grapefruit.

Henry's Hard Sparkling Water, a brand of Chicago-based MillerCoors, now is available in new 12-ounce slim cans at retailers nationwide. 

Through a joint partnership with AriZona Beverages, MillerCoors unveiled Arnold Palmer Spiked Half & Half nationwide. 

In line with the launch of its partnership with the NFL, Lime-A-Rita, a brand of Anheuser Busch, introduced Pome-Granate-Rita. 

Kinky, a brand of Prestige Beverage Group, unveiled its newest Kinky Cocktails seasonal flavor: Kinky Vixen.