Articles Tagged with ''flavored malt beverages (FMB)''

Mighty Swell Spiked Spritzer

April 8, 2019

Mighty Swell Spritzer Co. added a new flavor to its spiked spritzer line: Cherry Lime.

LYTT Malt Beverage

April 2, 2019

LYTT launched its self-titled flavored malt beverage line: LYTT.

2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales

Jessica Jacobsen

March 14, 2019

As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).

Anheuser-Busch announces launch of Ritas Spritz

Ready-to-drink alcohol beverage targets female demographic

February 11, 2019

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.

Hemptails Flavored Malt Beverage

February 1, 2019

FIFCO USA launched Hemptails, a flavored malt beverage (FMB) made with organic, sterilized hemp seeds, the company says.

Mezzo Spritz Blood Orange

January 31, 2019

Virtue Cider launched Mezzo Spritz Blood Orange, a classic Italian cocktail with an American twist, it says.

Drinking habits for Super Bowl evolve

Female tastes alter adult beverage landscape

January 28, 2019

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.

Vive Hard Seltzer

January 8, 2019

Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says.

Sazerac Co. purchases 19 brands from Diageo

Purchase includes spirits, beer categories

November 12, 2018

Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.

Briggs Hard Seltzer

August 10, 2018

Briggs Hard Seltzer released its line of hard seltzers in three flavors: Pineapple, Cranberry and Grapefruit.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

Articles Tagged with ''flavored malt beverages (FMB)''

Mighty Swell Spiked Spritzer

LYTT Malt Beverage

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Anheuser-Busch announces launch of Ritas Spritz

Hemptails Flavored Malt Beverage

Mezzo Spritz Blood Orange

Drinking habits for Super Bowl evolve

Vive Hard Seltzer

Sazerac Co. purchases 19 brands from Diageo

Briggs Hard Seltzer

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