In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.
Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.
In time for the fall and holiday season, Owl’s Brew of Double Brew LLC launched its new, ready-to-drink (RTD) canned, Boozy Tea flavor: Spiced Chai & Cranberry.
Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years
October 8, 2021
Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.
Nordic-inspired sparkling refresher available in November in 2 varieties
September 8, 2021
The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Flavored malt beverage innovation to hit shelves in early 2022
August 10, 2021
Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.