Beverage Industry provides an in-depth look at the U.S. beer market and its 2023 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcohol.
Craft Beer
As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.
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Domestic Beer
The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.
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Flavored Malt Beverages
Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.
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Hard Cider
Hard ciders have been challenged the past few years, but the beer segment is looking to make a comeback as imperial ciders offer new opportunity.
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Import Beer
Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.
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Non-alcohol Beer
Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.
Read the full Non-Alcohol Beer report ⮞
