Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.

As consumers continue to expand their beer repertoires, experts note that Mexican imports are in the lead.

Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. 

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

Dos Equis Lager, a brand of White Plains, N.Y.-based Heineken USA, now is available in a unique 5-liter draft keg format.

Dos Equis, a brand of HEINEKEN USA, announced the release of Dos Equis Lime & Salt Lager, a Mexican beer with a hint of natural fruit flavors, plus lime and salt.