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Home » Keywords: » Mexican beer

Items Tagged with 'Mexican beer'

ARTICLES

beer highlighted at a bar party

2025 Beer Report: Will import beer remain unstoppable?

Mexican beers lift segment, but tariffs’ impact looms
Jessica Jacobsen
Jessica Jacobsen
February 28, 2025

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.


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Michelada
Special Report

2024 Beer Report | Imported beer raining with success

Mexican beers core driver of segment’s success, experts note
Jessica Jacobsen
Jessica Jacobsen
March 7, 2024

Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.


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2024 Beer Market Report
Special Report

2024 BEER MARKET REPORT

Positioning for a comeback
Jessica Jacobsen
Jessica Jacobsen
March 7, 2024

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.


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BestDayBrewing_ElectroLime.png

Electro-Lime Cerca de Cerveza

August 3, 2023

Best Day Brewing announced the launch of its first, seasonal release: Electro-Lime Cerca de Cerveza.


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Modelo Oro

2023 Beer Report | Imported beer appeals to consumers’ lavish interests

Inflation, potential recession could halt beer segment’s performance
Jessica Jacobsen
Jessica Jacobsen
March 2, 2023

Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.


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Lauren Sabetta Between Drinks
Between Drinks

Mexican imports’ popularity reflected in consumer research conducted by CGA by Nielsen

Both package and draft formats have contributed to imports’ on-premise growth
Sabetta-Lauren.jpg
Lauren Sabetta
August 16, 2022

As consumers continue to expand their beer repertoires, experts note that Mexican imports are in the lead.


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Imported beer

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment
Jessica Jacobsen
Jessica Jacobsen
February 16, 2022
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
Read More
Zebra Technologies
Channel Strategies

Technology playing larger role in merchandising executions

Eye-catching visuals, brand messaging can facilitate high payout for beverage-makers
Barbara Harfmann
Barbara Harfmann
April 29, 2021
To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.
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Dos Equis

Dos Equis releases Lime & Salt Variety 12-Pack

Pineapple, Watermelon, Cucumber and Lime & Salt available in new pack
April 1, 2021

Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. 


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Dos Equis

Dos Equis official sponsor of 3X3U National Championship during March Madness

Mexican import beer drives sales through store promotions
March 11, 2021

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.


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More Articles Tagged with 'Mexican beer'
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

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