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As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.
Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
Dos Equis, a brand of HEINEKEN USA, announced the release of Dos Equis Lime & Salt Lager, a Mexican beer with a hint of natural fruit flavors, plus lime and salt.
Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.
To remind drinkers to drink responsibly while maintaining a distance of six feet, Dos Equis unveiled a Seis-Foot Cooler, available for a limited time, when drinkers show proof of purchase of the imported Mexican beer.