super-premium beer

Budweiser Black Lager and Budweiser Cooper Lager.

2020 Beer Report: Diversification will be U.S. beer market’s recipe for success

Domestic beer brands broaden portfolio to tap into today’s trends

Jessica Jacobsen

March 11, 2020

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Diversification will be beer’s recipe for success.

Podcast shares what’s impacting the beverage alcohol market

Beverage Industry launches Sip & Learn podcasting series

Jessica Jacobsen

July 12, 2019

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The podcast episode offered a nice dive into the latest trends impacting the beverage market with insights from three experts in a nearly 40-minute package.

2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative

March 14, 2019

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With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.

2017 Beer Report: Domestic brewers look to combat volume declines

Despite volume declines, domestic beer still 65 percent of market

Jessica Jacobsen

March 9, 2017

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Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.

Consumers prepare for Super Bowl 51

Total beer sales to account for $1.2 billion

January 31, 2017

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As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and watch the game.

2016 Beer Report: Changes in store for U.S. beer category

Super-premium, flavors helping domestic beer segment

Jessica Jacobsen

March 10, 2016

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Piggybacking off of last year’s positive performance, the U.S. beer market continues to post increases in both dollar and volume sales, according to experts in this year's beer market report.

Redd’s announces Limited Pick series beers

Three varieties of limited-edition ales to be released throughout 2016

February 2, 2016

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Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time.

Redd’s Apple Ale adds two flavors

Green Apple and Wicked Mango join portfolio

March 3, 2015

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Redd’s Apple Ale, a brand of Chicago-based MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., added two new flavors to its line of super-premium domestic beers: Green Apple and Wicked Mango.