Super-premium beer - Articles | Beverage Industry

2025 Beer Report: Beer looks to the high-end to recover

As market faces declines, super-premium offers hope

March 6, 2025

The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.

Special Report

2024 Beer Report | Beer market aims to engage new consumers

Innovations, packaging will be crucial for domestic beer’s future

Jessica Jacobsen

March 7, 2024

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

Special Report

2024 BEER MARKET REPORT

Positioning for a comeback

Jessica Jacobsen

March 7, 2024

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

2023 Beer Report | Super-premium domestics bright spot among domestic beers

Beer markets see diverging performances

Jessica Jacobsen

March 2, 2023

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments

Jessica Jacobsen

February 16, 2022

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

2021 Beer Report: Beer market in state of flux as consumer preferences change

Domestic beer segment sees strong performance from super-premium sectors

Jessica Jacobsen

March 7, 2021

The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

Budweiser Black Lager and Budweiser Cooper Lager.

2020 Beer Report: Diversification will be U.S. beer market’s recipe for success

Domestic beer brands broaden portfolio to tap into today’s trends

Jessica Jacobsen

March 11, 2020

Diversification will be beer’s recipe for success.

Podcast shares what’s impacting the beverage alcohol market

Beverage Industry launches Sip & Learn podcasting series

Jessica Jacobsen

July 12, 2019

The podcast episode offered a nice dive into the latest trends impacting the beverage market with insights from three experts in a nearly 40-minute package.

2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative

March 14, 2019

With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.

2017 Beer Report: Domestic brewers look to combat volume declines

Despite volume declines, domestic beer still 65 percent of market

Jessica Jacobsen

March 9, 2017

Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.