Flavored malt beverages (fmb) - Articles - Page 5

2021 Craft Beer Report: Craft segment looks to rebound in flat market

Beer volume drops 9%

Barbara Harfmann

November 9, 2021

Although 2020 was a challenging year, craft brewers found ways to connect with their customers.

Smirnoff ICE teams up with Mario Lopez to celebrate anniversary

Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years

October 8, 2021

Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.

Boston Beer releases Bevy Long Drink featuring malt base

Nordic-inspired sparkling refresher available in November in 2 varieties

September 8, 2021

The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.

Between Drinks

Canned cocktails steal some of seltzers thunder

Ready-to-drink share growing 15% on Drizly

Barbara Harfmann

August 16, 2021

How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.

Boston Beer, PepsiCo team up for new HARD MTN DEW offering

Flavored malt beverage innovation to hit shelves in early 2022

August 10, 2021

Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.

Cover Feature

Hard seltzers comprise 7% of total beverage alcohol

Large and small companies invest in hard seltzers

Barbara Harfmann

July 27, 2021

Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.

Mike’s Hard Lemonade Co. launches History of Mike’s” campaign

July 8, 2021

For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.

Between Drinks

RTD canned cocktails provide recipe for summer success

Spirits-based cocktails grow over 1,000%, Drizly reports

Barbara Harfmann

June 17, 2021

The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.

Kinky Cocktails Fruit Punch

April 21, 2021

Prestige Beverage Group expanded its Kinky Cocktails line with its latest edition: Fruit Punch.

2021 Beer Report: Hard seltzers continue to drive FMB market

Flavored malt beverage sales up 68%

Jessica Jacobsen

March 7, 2021

With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.