Nordic-inspired sparkling refresher available in November in 2 varieties
The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.
Bevy's new sparkling citrus refresher is made from a blend of citrus flavors and wild juniper berries for an exceptionally thirst-quenching beverage that's perfect for any occasion. Bevy Long Drink's initial styles are sweet, tart, refreshingly packed with flavor and 5.8% ABV.
“Drinkers are searching for the ultimate in refreshment, but also don't want to sacrifice taste. That's where Bevy Long Drink comes in,” said Lesya Lysyj, The Boston Beer Co.’s Chief Marketing Officer, in a statement. “It's cocktail-inspired, easy to drink, and full-flavored, yet highly refreshing unlike any beer or pre-mixed cocktail out there.”
Long Drink is a traditional Finnish cocktail that traditionally consists of gin, grapefruit soda, and tonic. The drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki, according to the company.
While inspired by the traditional cocktail, Bevy Long Drink is made without spirits. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries.
“The Long Drink cocktail is Finland's best-kept secret, but it's typically made with gin. Bevy Long Drink is our signature spin on this classic,” Lysyj said. “We developed a cocktail-inspired recipe, with all the citrus flavors and wild juniper berries, and made it ready-to-drink from a can. You get all the refreshing citrus flavor without the gin. But the best part is that you don't have to fly to Finland. You can just pick up a six-pack at the store.”
Bevy Long Drink will be available in early November, in six- and 12-packs of 12-ounce cans and single-serve 24-ounce cans.
Report Abusive Comment