The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 

The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.

Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.

The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 

The Boston Beer Co. Inc., Boston, reported second quarter 2020 net revenue of $452.1 million, an increase of $133.7 million or 42 percent, from the same period last year. 

Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., has joined forces with Belgium’s Brouwerij RODENBACH to release Vibrant P’Ocean, a 4.7 percent alcohol by volume (ABV) blended sour ale.

Just like The Force in the infamous ‘Star Wars’ franchise, The Boston Beer Co. and Dogfish Head Brewery, two iconic independent craft breweries founded in 1984 and 1995, respectively, are joining forces to take their brands to the next level.

The brewers at Samuel Adams, a brand of Boston-based The Boston Beer Co., plan to spice up the winter season with a new, brighter and smoother Cold Snap recipe, it says. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise and tamarind, the company adds.

The Boston Beer Co., Boston, and the brewers at Samuel Adams announced the release of the 11th batch of their barrel-aged extreme beer, Samuel Adams Utopias. The limited release is available at select locations and will be available for the first time on tap in the Samuel Adams Cincinnati Taproom on Nov. 15.