Jim Beam, a brand of Beam Suntory, announced the launch of its ready-to-drink (RTD) cocktails in partnership with The Boston Beer Co.
To meet the demand from RTD drinkers seeking a beverage full in flavor but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Co. developed four flavors: Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade and Citrus Punch.
“Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers,” said Heather Boyd, Beam Suntory Managing Director of RTDs for North America, in a statement. “We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavor profile offerings in the category. We are proud to have created a product that directly addresses what consumers are looking for in the RTD market ― a full flavored beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.”
Packaged in 24-ounce cans, the 5% ABV Jim Beam Kentucky Coolers are available to purchase nationwide in a variety of 12-packs, six-packs and single cans for a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single flavor six-pack, and $3.49 for a single can.
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