Jim Beam, a brand of Beam Suntory, Chicago, announced that it’s bringing the “Kentucky Hug” to life with the release of its limited-edition holiday pajamas.
A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.
The unisex PJs feature a red flannel holiday-inspired design and are sold in a range of sizes from small to 2XL. The “hug simulation” is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug.
“Gathering together, celebrating family traditions and spending quality time with those you love ― especially during the holidays ― is at the core of the Jim Beam brand,” said Sarah Cordova, senior brand manager, Jim Beam North America Marketing, in a statement. “We want to foster that spirit of connection despite the barriers we might face this time of year. Whether it’s your best friend from college or a long distance relative, we hope you share the gift of a ‘Kentucky Hug.’”
Consumers can visit www.JimBeamKentuckyHug.com to purchase the Jim Beam Kentucky Hug Pajamas. The pajama sets can be purchased for $24.99 while supplies last.