Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., unveiled a surprise release of a new, limited-edition flavor: Twisted Tea Rocket Pop.
A taste as big and as bright as fireworks on the Fourth of July, this limited-edition Twisted Tea combines the bold, iconic flavors of Rocket Pop — including lemon-lime, cherry and blue raspberry— with the smooth and delicious taste of America’s hard iced tea, the company says. Available exclusively in this summer's limited-edition Twisted Tea Party Pack, this new flavor fits right in with a pack so delicious fans will be picking it up all summer long, it adds.
In addition to the new Rocket Pop flavor, Twisted Tea's new Party Pack features Twisted Tea Original, Half & Half and Peach, and sports an all-American makeover for a festive addition to any party.
But the fun doesn't stop there — fans looking for a Twisted Tea big in flavor and in size can pick up the brand's most twisted pack ever: The Twisted Tea Party Pouch, the company says. Featuring 1.3 gallons of deliciously refreshing Twisted Tea Original, this pouch allows fans to get creative when sharing with friends — whether they pass it, pour it, crush it or slap it, it adds.
"The secret is out: America loves to party with Twisted Tea, and we're ready to fuel the fun this summer," said Erica Taylor, senior brand director for Twisted Tea, in a statement. "Launching brand-new Twisted Tea Rocket Pop is the perfect way to kick-off the season. An adult take on the frozen treat, these nostalgic flavors get a big upgrade when combined with the smooth and delicious real iced tea taste of Twisted Tea. A throwback flavor with a kick of alcohol, this is sure to become a fan-favorite this summer."
In addition to the new Party Pack, the brand also is unveiling new Tea Drop TV spots just in time for warmer weather, the company notes. Featuring real Twisted Tea fans sourced right from the brand's social pages, this new spot celebrates a larger-than-life day at the lake with Twisted Tea, it says.
