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New ProductsWine & Spirits

Loma Vista Tequila Soda

LomaVista_TequilaSoda.png

(Image courtesy of The Boston Beer Co.)

October 31, 2022

The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Loma Vista Tequila Soda a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.

Loma Vista Tequila Soda was inspired by the mind-soothing, body reinvigorating, deep purple and fiery orange sunsets that can be seen from the highest point on the multi-generational Yarborough family ranch in West Texas, the company says. This pristine peak, aptly named Loma Vista, is a place where gathering at dusk to revel in the view is not only a good idea, but a decades-old tradition, it adds

“Because we know not everyone can trace the winding trails out to Loma Vista’s remote, yet awe-inspiring view, we worked in collaboration with Justin Yarborough of the Yarborough ranching family to develop Loma Vista Tequila Soda, an authentic lifestyle brand rooted in a real place, a real story and real tequila,” said Sammy Cohen, The Boston Beer Co.’s co-head of brand innovation, in a statement. “As refreshing as the view that inspired it, this transportive beverage offers folks everywhere the chance to drink in the magic of an all-day, Loma Vista sunset, one sip at a time. It’s an indescribable and totally immersive experience that we’re so excited to share. When the sun sets, we drink.”

Debuting in four-pack 12-ounce cans in lime and mango flavors, the 5.5% ABV Loma Vista Tequila Soda will be introduced in Austin, Fort Collins, Kansas City and Wichita in late October, the company says.

www.drinklomavista.com


KEYWORDS: Boston Beer Co. Ready-to-Drink (RTD) tequila

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