The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Loma Vista Tequila Soda a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.
Loma Vista Tequila Soda was inspired by the mind-soothing, body reinvigorating, deep purple and fiery orange sunsets that can be seen from the highest point on the multi-generational Yarborough family ranch in West Texas, the company says. This pristine peak, aptly named Loma Vista, is a place where gathering at dusk to revel in the view is not only a good idea, but a decades-old tradition, it adds
“Because we know not everyone can trace the winding trails out to Loma Vista’s remote, yet awe-inspiring view, we worked in collaboration with Justin Yarborough of the Yarborough ranching family to develop Loma Vista Tequila Soda, an authentic lifestyle brand rooted in a real place, a real story and real tequila,” said Sammy Cohen, The Boston Beer Co.’s co-head of brand innovation, in a statement. “As refreshing as the view that inspired it, this transportive beverage offers folks everywhere the chance to drink in the magic of an all-day, Loma Vista sunset, one sip at a time. It’s an indescribable and totally immersive experience that we’re so excited to share. When the sun sets, we drink.”
Debuting in four-pack 12-ounce cans in lime and mango flavors, the 5.5% ABV Loma Vista Tequila Soda will be introduced in Austin, Fort Collins, Kansas City and Wichita in late October, the company says.