Popsicle Hard Firecracker
Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.
Originally introduced as a limited-edition seasonal flavor, Firecracker quickly became a fan favorite, the company says. Inspired by one of Popsicle’s most recognizable frozen treats, the flavor captures the classic red, white and blue combination of cherry, lemon lime and blue raspberry notes, it adds.
“Popsicle Hard Firecracker has quickly proven the power of pairing an iconic, nostalgia-driven flavor with the growing consumer demand for fun, flavor-forward adult beverages,” said Carrie Shafir, vice president of brand at Tilray Beverages, in a statement. “The response to our limited-edition launch showed us that Firecracker had become more than a seasonal offering; it had earned a permanent place in the Popsicle Hard portfolio. By adding it year-round, we’re giving 21-plus consumers more opportunities to enjoy a flavor they know, love and clearly want more of.”
The 5% ABV Firecracker joins the existing year-round Popsicle Hard flavors including Hard Cherry, Hard Grape and Hard Orange. Popsicle Hard is available at retail stores nationwide.
www.popsiclehard.com
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