As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic. 

Through this partnership, Primo Brands is investing annually to support cleanup efforts in Los Angeles County. This collaboration underscores both organizations’ commitment to creating a healthier environment and cleaner waterways.

The partnership expands The Ocean Cleanup’s critical work in California, including continued support for its Interceptor 007 project in Ballona Creek, alongside new initiatives. As a long-standing water steward in California, Primo Brands continues to champion local initiatives that help protect and enhance the environment, making a tangible difference for residents and ecosystems alike, it says. 

For example, in 2024, Primo Brands completed a nine-year project with the Cucamonga Valley Water District that used state-of-the-art treatment systems to remove historical agricultural contaminants from groundwater, it notes. This effort not only restored water quality but also increased the supply of locally available water, reducing reliance on imports from northern California and supporting the long-term sustainability of the region, the company says.

This partnership represents one of Primo Brands’ many ongoing efforts to advance sustainability through circular packaging, it notes. As the leader in reuse and refill beverage packaging, Primo Brands offers the largest multi-serve and reuse packaging network on the market today via its three- and five-gallon reusable bottles delivered to homes, offices and retailers, according to the company. For Primo Brands, circular packaging means stewarding the entire lifecycle of materials, including designing products for reuse and recycling, sourcing materials responsibly, aiming to achieve zero waste to landfill in our manufacturing process, and engaging communities through cleanups and consumer education, it says. 

“At Primo Brands, sustainability isn’t just a priority — it’s a responsibility and core to who we are,” said Charles Fogg, chief sustainability officer at Primo Brands, in a statement. “By stewarding the full lifecycle of packaging — from design and materials to recycling and community cleanup — we are helping to reduce waste and keep materials in circulation for repeated use. We are taking another significant step in our work to make healthy hydration accessible to everyone, everywhere, while helping protect the health of communities and ecosystems.”

The Ocean Cleanup, known for its innovative solutions to tackle plastic pollution, has already made significant impact with its ocean and rivers projects worldwide. Since its inception, The Ocean Cleanup has removed millions of kilograms of plastic pollution from oceans and rivers globally, it says. This collaboration will facilitate the deployment, research, and operation of new systems to expand the reach and efficiency of cleanup efforts in California’s waterways, the nonprofit notes.

“Primo Brands’ support is pivotal to scaling our impact in Los Angeles County,” said Nisha Bakker, director of partnerships at The Ocean Cleanup, in a statement. “Their commitment and shared values enable us to accelerate the implementation of solutions and expand our reach to critical areas across Los Angeles County. Together, we are making meaningful progress toward a cleaner, healthier future for our oceans, rivers, biodiversity and communities.”