19 Crimes debuts red wine made with Liquid Death
Liquid Death's Murder Man joins 19 Crimes' lineup
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Wine brand 19 Crimes is featuring Liquid Death Mountain Water in its latest release. The limited-edition red wine, Severed Red, is set to disrupt the wine world through bold flavor and immersive storytelling, the brands say.
19 Crimes is named for the crimes that turned convicts into colonists exiled to Australia. The wine brand is introducing an honorary member to its lineup with Liquid Death’s mascot, Murder Man. The mascot is charged with the fictional 20th crime: murdering thirsts.
Severed Red includes a QR code that unlocks a unique augmented reality (AR) experience featuring the stories of Murder Man’s crimes, like all bottles of 19 Crimes wine. The brand’s original convicts share how their thirsts were brutally dismembered by Murder Man years ago.
“19 Crimes breaks stuffy wine conventions, and Severed Red continues that traditions,” Jon Solimando, global director of 19 Crimes, said in a statement. “This release adds to our lineup of rebellious limited editions that make 19 Crimes stand out. Severed Red is here to challenge the wine aisle and remind us that wine can be bold and fun.”
The new wine is a California red blend that is ominously dark, featuring notes of toasted hazelnut, coconut and violet. Severed Red includes a single drop of real Liquid Death Mountain Water in every bottle, commemorating the colony’s most notorious criminal, Murder Man.
“We love seeing brands like 19 Crimes build on the world Liquid Death has created,” said Dan Murphy, senior vice president of marketing at Liquid Death, in a statement. “It’s great to see Liquid Death’s Murder Man selected as the next big 19 Crimes celebrity.”
Available now in limited quantities at 19Crimes.com, national retail availability will begin in January 2026.
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