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Home » energy drinks

Articles Tagged with ''energy drinks''

REIGN Liberty and Justice for Apple

REIGN Liberty & Justice for Apple

July 27, 2026

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.


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GORGIE strategic investors, Alix Earle and Jon Bon Jovi

GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi

New campaign emphasizes company's commitment to wellness, community and innovation
Staff Beverage Industry
July 14, 2026

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 


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Lucky Energy Slush

2026 State of the Beverage Industry: Energy drinks, shots market embraces innovation, functionality

Consumers look to energy drink category for functional benefits
Sabetta-Lauren.jpg
Lauren Sabetta
July 10, 2026
This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot format is struggling to keep pace.
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GHOST Energy Sticks

GHOST Energy Sticks

June 30, 2026

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.


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Monin Brilliance Energy Concentrate in the Dragon Fruit Pink flavor

Beverage brands utilize natural energy ingredients to appeal to consumers

As consumers crave clean-label and functional ingredients, natural energy solutions fit the bill
Chloe Alverson
Chloe Alverson
June 24, 2026

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.


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NOS Energy Grand Prix Guava

NOS Energy Grand Prix Guava

June 19, 2026

NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says.


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Alani Nu Becky G

Alani Nu, Becky G partner on new energy drink

Purple Cotton Candy available for limited time in stores, online
Staff Beverage Industry
June 16, 2026

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 


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C4 Energy Summer Releases

C4 Energy unveils summer lineup

Seasonal releases add 3 summer-inspired varieties
Staff Beverage Industry
May 29, 2026

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.


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Unwell Energy Red, White and Blueberry

Unwell Beverages celebrates summer with launch Red, White and Blueberry

Limited-edition launch available in-stores and online exclusively at Target
Staff Beverage Industry
May 20, 2026

The energy beverage features a bold blueberry and lemon flavor with added benefits. 


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Josh Hart C4 Energy

C4 Energy’s basketball fandom takes shape with new partnerships

Energy brand all-in with partnerships with Lakers, Canada Basketball, NBA Europe
jessica Jacobsen
Jessica Jacobsen
May 1, 2026

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.


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