REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds.
This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot format is struggling to keep pace.
Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.
C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.