Energy drinks - Articles - Page 6

Between Drinks

Global energy drinks market quick to pivot, research shows

Energy category evolves from health focus to sleep health research shows

March 18, 2024

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

Rockstar Focus

February 8, 2024

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Beverage-makers work to provide cognitive support, energy

Producers aim to deliver benefits without sacrificing quality, taste

Chloe Alverson

January 24, 2024

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

VUUM plant-protein energy drink

January 10, 2024

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.

C4 leans into world of sports to fuel consumers

Nutrabolt teases new innovations, collaborations for Active Nutrition business

Jessica Jacobsen

January 5, 2024

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.

Special Report

Functional is fashionable

Beverage-makers continue to meet consumer demands for functional beverages

Chloe Alverson

December 6, 2023

A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.

G.O.A.T. Fuel unveils exclusive flavors with The Vitamin Shoppe

Pineapple Cream Soda and Black Cherry Ginger Ale set to hit shelves this month

Staff Beverage Industry

November 2, 2023

Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors.

Up Close With

Phocus combines hydration, energy

Beverage brand provides caffeine from tea

Chloe Alverson

October 25, 2023

Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.

Gopuff, Juvee unveil limited-edition energy drink

Juvee Peachy Mangopuff available exclusively on commerce platform

September 8, 2023

Gopuff, Philadelphia, and Juvee, an energy drink created by Sam Keene and Matt “Nadeshot” Haag, founder of 100 Thieves, a premier gaming organization and lifestyle brand, announced the launch of their co-branded flavor, Peachy Mangopuff.

C4, WWE expand partnership with product collaboration

New products to launch exclusively at GNC ahead of WWE SummerSlam

July 27, 2023

Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.