Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.
This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.
CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.
Red Bull is launching a limited-edition can honoring two legendary dancers, Marlee Hightower and David “The Crown” Stalter Jr. who will be competing in the Red Bull Dance Your Style National and World Final, respectively.
Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals.
Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner.
Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.
Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.