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Home » energy drinks

Articles Tagged with ''energy drinks''

Ghost OG 4-pack

GHOST releases 4-pack of ‘OG’ flavor

Staff Beverage Industry
February 6, 2025

GHOST launched a new four-pack format for the 8.4-ounce Energy cans in “OG” flavor. 


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ZOA Energy expands 2 flavors to stores nationwide, online

Mango Splash and Green Apple expand footprint
Staff Beverage Industry
January 16, 2025

ZOA Energy is expanding fan favorite flavors Mango Splash and Green Apple from limited footprints to national. Both flavors will be available at select retailers nationwide, as well as online.


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fresh fruits and fruit juice

Functional beverage market expands to meet consumer expectations

Health and wellness trends prompt product development
Sabetta-Lauren.jpg
Lauren Sabetta
December 9, 2024

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.


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Stok Cold Brew Energy.png

STōK Cold Brew Energy

November 21, 2024

STōK Cold Brew, a brand of Danone North America, is entering new territory with the launch of its new STōK Cold Brew Energy. 


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SOI_Energy-Shots-Drinks_GHOST-ENERGY-CHERRY-LIMEADE-3.jpg

Keurig Dr Pepper to acquire energy drink business GHOST

KDP will initially purchase 60% stakes, with remaining 40% acquisition slated for 2028
Staff Beverage Industry
October 24, 2024

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 


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Red Bull Winter Edition

Red Bull’s seasonal energy drinks available with and without sugar

2024 Red Bull Winter Edition features take of blueberry and vanilla
Staff Beverage Industry
October 21, 2024

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.


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9268054-Vice-Guava0022.jpg

French Montana, Monster Energy join forces for new flavor

Rapper signs on to launch Zero Sugar Ultra Vice Guava
Staff Beverage Industry
October 19, 2024

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.


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C4 x The Hershey Co..png

C4 x Hershey collaboration

October 14, 2024

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.


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CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


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Bloom Nutrition New Sparkling Energy Drinks

Consumers show enthusiasm for natural energy solutions

Sustained energy needs prompt innovation from beverage-makers
Chloe Alverson
Chloe Alverson
September 23, 2024

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.


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