With more than 235 million adults aged 21 or older in the United States in 2016, based on data from Scarborough Research, one might wonder what demographics comprise the legal-drinking-age beer consumer. In Beverage Marketing Corporation's U.S. Beer Guide 2017, we gain a deeper understanding of who is the modern beer consumer.
Infographic: Demographics of the beer consumer
Beverage Marketing Corporation data highlights who beer consumers are
November 7, 2017