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Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.
Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”
Chicago-based Information Resources Inc. (IRI) announced the launch of the IRI CPG Inflation Tracker on its free, online COVID-19 Data Dashboard. The new tool provides a standard metric for tracking weekly price-per-unit changes for consumer packaged goods compared with the year-ago period across departments, including fixed and random weight products, grocery aisles and retail formats.
For the United States, sales trends remain slightly elevated as total store sales are up 4.1 percent, according to IRI data. Total non-edible sale are relatively flat (up 0.8 percent), while total edible sales are up 5.1 percent.
New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.
The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice.
Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.