Items Tagged with 'consumer insights'

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are influencing grocery spending and broader consumer behavior across generations and regions. 

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.

Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals. 

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.

A recent survey from DRINKS highlights how consumers are turning to artificial intelligence (AI) to help select adult beverages.

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry. 

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

Overall, younger consumers are three times more likely than older generations to try new alcohol brands based on online recommendations and digital ads, the company shares.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.