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Home » Keywords » consumer insights

Items Tagged with 'consumer insights'

ARTICLES

The Beverage Forum

The Beverage Forum returns to Chicago

June 13, 2022
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Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum. 


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Jessica Jacobsen
Beverage Beat

Beverage suppliers support consumers’ sustainability goals

OnePoll survey shows recycling top sustainable habit parents instill with children
Jess 200
Jessica Jacobsen
May 17, 2022
No Comments
Based on an OnePoll study released in April, it looks as though “going green” is being instilled in the younger generation. Aligning with consumers’ desire for a more sustainable future, beverage-makers and their supplier partners are investing in projects that support recycling efforts.
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CoverFEAT_Cannabis_GettyImages-1349912031_1170x658.jpg
Cover Feature

Cannabis beverages look to overcome challenges to expand market

Millennials account for largest segment of cannabis users, data shows
Jess 200
Jessica Jacobsen
May 4, 2022
No Comments
Although U.S. cannabis sales look poised for growth, the future for beverages in this market is still in its early stages.
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Drizly

Drizly report highlights optimism for 2022

December 8, 2021
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Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.


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NSC Thanksgiving Spending

Nearly half of Americans enjoy holiday advertising

One-third says holiday advertising puts them in festive mood
November 17, 2021
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Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.


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Barbara Harfmann, Between Drinks column

Premium sparkling wines, Champagnes make the “nice” list

Sparkling wine to grow at 7% CAGR through 2031
Barbara h200x200
Barbara Harfmann
November 11, 2021
No Comments
As winter arrives and the holiday spirit is in the air, consumers are returning to bars and restaurants seeking premium sparkling wines, Champagne and cocktails.
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shoppers expect more from natural brands
Beverage Beat

Study shows shoppers expect more from natural brands

Leadership structure influences consumer perceptions
Jess 200
Jessica Jacobsen
October 15, 2021
No Comments
Gerber Finance recently commissioned a Momentive survey of 1,000 consumers who buy natural products, revealing that consumers’ expectations for natural products show that more is expected from them.
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Thirstie Tequila Mezcal

Thirstie launches new data insights report

Inaugural report spotlights tequila, mezcal shopper demographics
September 22, 2021
No Comments

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.


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The Freedonia Group

Freedonia forecasts boost in US beverage sales

Market research firm cites population growth, increases of disposable personal income
July 1, 2021
No Comments

U.S. beverage demand is forecast to increase 2.9% yearly in nominal terms through 2025, according to “Beverages: United States,” a report recently released by Freedonia Focus Reports.


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Recycling

New research from the Carton Council reinforces importance of recycling education

Consumers, packaging industries show disconnect in verbiage used for recycling
April 22, 2021
No Comments

As recycling stakeholders work to educate and encourage more consumers to recycle this Earth Day and every day, new research reveals that consumers don’t necessarily understand some of the language commonly used.


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