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Home » consumer insights

Articles Tagged with ''consumer insights''

Jessica Jacobsen
Beverage Beat

Survey highlights what’s driving consumers shopping patterns

Affordability, convenience top drivers for 2023 food, beverage shopping
Jess 200
Jessica Jacobsen
February 17, 2023
No Comments

Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.


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Publix
Channel Strategies

Supermarkets must appeal to millennials to see success

Recent report shows that large supermarkets are out, small, curated selections are in
Chloe alverson
Chloe Alverson
December 29, 2022
2 Comments

In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.


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Beverage News

CGA, NielsenIQ identify what’s new, next in beverage alcohol

Webinar highlights 10 trends impacting the market
December 22, 2022
No Comments

How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar: “What’s now and what’s next?,” a beverage alcohol industry webinar. 


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The Coca-Cola Co.
Beverage Beat

Beverage innovations embrace the unconventional

Mintel names space inspiration among trends to watch
Jess 200
Jessica Jacobsen
December 14, 2022
5 Comments

As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.


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Lauren Sabetta Between Drinks
Between Drinks

Alcohol tops corporate gifting charts, recent poll reveals

In-person holiday events are back, Drizly report shows
Sabetta lauren
Lauren Sabetta
November 14, 2022
No Comments

From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.


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RoastingPlantCoffeeLogo_900.jpg

Survey notes misunderstandings with Americans and coffee

Roasting Plant Coffee surveys 1,000 coffee-drinking millennial Americans
September 29, 2022
No Comments

A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.


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SouthernGlazers_Logo_900.jpg

Southern Glazer’s Wine & Spirits 2022 Liquid Insights Tour identifies top trends

Data explores latest trends in cocktails, wine and presentation/execution
September 12, 2022
No Comments

Southern Glazer’s Wine & Spirits, Dallas and Miami, unveiled the results of its 2022 Liquid Insights Tour, a coast-to-coast educational initiative designed to explore and identify the latest trends in cocktails and wine. Over the course of 111 days, Brian Masilionis, director of on-premise commercial strategy and national accounts for Southern Glazer’s, led a team of its mixologists to sample more than 400 drinks in 83 restaurants, bars and hotels, compiling their insights to discover emerging cocktail and wine trends across the United States.


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Inflation and product availability
Beverage Beat

Inflation prompts consumers to shift shopping patterns

Discounts, social media help brands engage with consumers
Jess 200
Jessica Jacobsen
August 17, 2022
No Comments

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.


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Beverage News

IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth
August 5, 2022
No Comments

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.


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The Beverage Forum

The Beverage Forum returns to Chicago

June 13, 2022
No Comments

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum. 


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Events

April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
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