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Home » consumer insights

Articles Tagged with ''consumer insights''

social media marketing

Study shows grocery store apps, social media help with product discovery

Consumers overall list Facebook as top social platform to learn about new products
Jessica Jacobsen
Jessica Jacobsen
July 17, 2025

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.


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De Soi Margarita

Low, no-alcohol trends continue to impact beverage alcohol market

Experts highlight the significant impact moderation consumption is having on the market.
Sabetta-Lauren.jpg
Lauren Sabetta
July 16, 2025

Hosted by Fred Willard and Melanie Chartoff, the 1985-86 TV series “What's Hot, What's Not,” visits 24 U.S. cities looking at fashion, foods, activities, new products, inventions and fads, seeking insights on the way dress, talk and having fun will influence tomorrow.



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Acosta Shopper Study

State of the Shopper survey reflects complex market

Acosta Group study finds that tariff concerns highest on food and beverage purchases
Staff Beverage Industry
June 24, 2025

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 


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BlueYonder

Consumer survey highlights changing shopping habits

Blue Yonder survey finds 33% indicate reducing alcohol purchases in face of inflation
Staff Beverage Industry
June 17, 2025

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are influencing grocery spending and broader consumer behavior across generations and regions. 


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woman drinking juice

Research reveals how brands can innovate for the growing GLP-1 market

Great-tasting, nutritional choices in demand for consumer segment
Sabetta-Lauren.jpg
Lauren Sabetta
June 17, 2025

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 


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Jelly Roll Zevia

Modern sodas see sales proliferate

Circana data shows 83% increase from 2023 to 2024
Jessica Jacobsen
Jessica Jacobsen
June 16, 2025

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.


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Gorgie

Energy drinks get renewed focus

Healthy, natural ingredients resonate with consumers, research shows
Vicky Painter
June 13, 2025

Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals. 


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woman shopping at grocery store

‘Boosted’ beverages go beyond hydration

Report shows beverages seen as vital delivery for health and wellness need
Jessica Jacobsen
Jessica Jacobsen
May 16, 2025

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.


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AI Bot

Enthusiasm for AI-driven drink recommendations on the rise, survey shows

Majority of consumers interested in adopting AI if offered by liquor stores, online retailers
Sabetta-Lauren.jpg
Lauren Sabetta
May 14, 2025

A recent survey from DRINKS highlights how consumers are turning to artificial intelligence (AI) to help select adult beverages.


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AI Robot Image

Artificial intelligence offers an array of benefits for beverage-makers

Beverage-makers embrace AI for its consumer insights, product prediction properties and more
Chloe Alverson
Chloe Alverson
April 29, 2025

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry. 


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