The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice.
Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.
Beverage companies at all levels employing new strategies
May 16, 2018
In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
Comax Flavors conducted a study examining trends in beverage segment
January 12, 2018
Comax Flavors conducted a study that examined flavored water consumption habits and preferences to better understand consumers' behavior, usage and attitudes toward flavored water.