Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.
Research highlights opportunities for brand growth
August 5, 2022
New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.
Based on an OnePoll study released in April, it looks as though “going green” is being instilled in the younger generation. Aligning with consumers’ desire for a more sustainable future, beverage-makers and their supplier partners are investing in projects that support recycling efforts.
Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.
One-third says holiday advertising puts them in festive mood
November 17, 2021
Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.
As winter arrives and the holiday spirit is in the air, consumers are returning to bars and restaurants seeking premium sparkling wines, Champagne and cocktails.
Gerber Finance recently commissioned a Momentive survey of 1,000 consumers who buy natural products, revealing that consumers’ expectations for natural products show that more is expected from them.
New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.