Articles Tagged with ''consumer insights''

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry. 

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Inflation already has put the pressure on consumers’ pocketbooks. In an Insights piece, Jenny Zegler, director of food and drink at Mintel, writes why food and drink companies as well as retailers will need to justify any price increases if tariffs become a reality. 

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Thirty-percent of Americans in 2025 said they are taking part in Dry January, a 36% increase from 2024, NCS shares.

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.

For those in the food and beverage manufacturing business, AI can be found in different arenas. Yet, when put in use, research shows that consumers want to know.