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Home » consumer insights

Articles Tagged with ''consumer insights''

Technomic reveals global beverage category insights

New study identifies what’s next for the competitive global beverage category
Staff Beverage Industry
January 18, 2024

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.


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Baby Boomer shopper
Beverage Beat

Shopping frequency, naturalness impact baby boomer shopping patterns

84.51° Stratum details reduction of shopping trips as consumers age
jessica Jacobsen
Jessica Jacobsen
January 15, 2024

With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve.


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WSWA_Logo.jpg

WSWA alcohol shipping study shows 25% of adults report no ID checks

Survey conducted with Morning Consult contacted 2,200-plus U.S. adults
Staff Beverage Industry
January 10, 2024

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.


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Tequila shots
Between Drinks

Americans can’t get enough of tequila

Tequila’s ingrained in American culture, survey shows
Sabetta-Lauren.jpg
Lauren Sabetta
December 14, 2023

As many consider tequila to be more of a vibe than just a drink, retail company Fashion Nova recently dove into finding out consumers’ tequila habits and preferences, surveying more than 3,000 Americans across all 50 states.


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Sam’s Club Stores
Channel Strategies

Club stores help consumers fulfill their quest for value

Technology elevates club store experience, online presence
jessica Jacobsen
Jessica Jacobsen
August 1, 2023

Consumers’ quest for value as inflation and other factors are impacting grocery bills has helped club stores become an attractive solution for shopping needs.


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Tracking consumer behavior with Artificial Intelligence
Special Report

Artificial intelligence offers beverage-makers powerful insights

Early adopters discovering flavor innovations, marketing advancements through AI
Sabetta-Lauren.jpg
Lauren Sabetta
June 5, 2023

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.


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Consumer loyalty
Beverage Beat

Consumer loyalty challenged by inflation, research shows

Food, beverage brands susceptible to price increases, maintaining loyalty
jessica Jacobsen
Jessica Jacobsen
May 17, 2023

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.


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On-premise sales
Channel Strategies

On-premise sees continued growth

Inflations concerns impact on-premise
Sabetta-Lauren.jpg
Lauren Sabetta
April 3, 2023

Despite inflationary concerns, consumers are seeking out treat experiences as experts note that the on-premise channel continues to bounce back.


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Beverage Beat

Survey highlights what’s driving consumers shopping patterns

Affordability, convenience top drivers for 2023 food, beverage shopping
jessica Jacobsen
Jessica Jacobsen
February 17, 2023

Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.


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Publix
Channel Strategies

Supermarkets must appeal to millennials to see success

Recent report shows that large supermarkets are out, small, curated selections are in
Chloe Alverson
Chloe Alverson
December 29, 2022

In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.


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