Articles Tagged with ''consumer insights''

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.

With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve.

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.

As many consider tequila to be more of a vibe than just a drink, retail company Fashion Nova recently dove into finding out consumers’ tequila habits and preferences, surveying more than 3,000 Americans across all 50 states.