Articles Tagged with ''consumer insights''

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.

For those in the food and beverage manufacturing business, AI can be found in different arenas. Yet, when put in use, research shows that consumers want to know.

The beverage experts at Flavorman have released their 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year.

When it comes to food and beverage choices, analysts note that consumers are doing their own form of rebellion as they balance healthy choices and indulgence.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

With wine capturing high eCommerce user penetration in the past couple of years, experts examine the demographic factors and consumer behavior driving online wine purchases.

Recent IWSR analysis highlights some key reasons millennials are the age cohort boosting the non-alcohol segment in the United States, noting that the generation is consuming non-alcohol products with greater frequency than other age cohorts.