Articles Tagged with ''consumer insights''

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.

With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve.

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.

As many consider tequila to be more of a vibe than just a drink, retail company Fashion Nova recently dove into finding out consumers’ tequila habits and preferences, surveying more than 3,000 Americans across all 50 states.

Consumers’ quest for value as inflation and other factors are impacting grocery bills has helped club stores become an attractive solution for shopping needs.

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.

Despite inflationary concerns, consumers are seeking out treat experiences as experts note that the on-premise channel continues to bounce back.