Articles Tagged with ''consumer insights''

IRI, Label Insight expand relationship to deliver product attribute purchase motivators

Model allows brands, retailers to better understand shoppers’ interests, tailor advertising
October 29, 2020

Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”


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IRI launches CPG Inflation Tracker to track weekly changes

Prices for beverage alcohol and beverages up compared with last year
May 8, 2020

Chicago-based Information Resources Inc. (IRI) announced the launch of the IRI CPG Inflation Tracker on its free, online COVID-19 Data Dashboard. The new tool provides a standard metric for tracking weekly price-per-unit changes for consumer packaged goods compared with the year-ago period across departments, including fixed and random weight products, grocery aisles and retail formats.


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IRI COVID-19 April 30 Report

Consumer shopping trips remain up, IRI data shows

Basket sizes for frozen foods, packaged foods and beverages up vs. 2019
May 5, 2020

For the United States, sales trends remain slightly elevated as total store sales are up 4.1 percent, according to IRI data. Total non-edible sale are relatively flat (up 0.8 percent), while total edible sales are up 5.1 percent.


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Food, beverage access concerns declining, study finds

Consumer Brands Association weekly study shows consumers report continued trust in CPG industry
April 29, 2020

New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.


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Juice Products Association launches campaign

Company launches SipSmarter.org
October 17, 2018
The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice.
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FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies
May 16, 2018
In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
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