Articles Tagged with ''consumer insights''

Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market. 

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.

With gas prices down 31 percent since June 2014 and oil prices were around $85 a barrel, American Consumer Confidence has improved, going up 12 percentage points year over year, New York-based Nielsen reports.

Forbes Consulting Group, Lexington, Mass., announced that holiday shoppers who read online reviews, and generally feel they were useful, are more likely to feel fulfilled about their overall purchase.

Demand for organic products is booming, according to the Organic Trade Association (OTA), Brattleboro, Vt. In 2013, organic product sales jumped 12 percent compared with 2012 to $35.1 billion, setting a new record, it reports.

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.

With more than 2,500 different paths to purchase, it’s no surprise that consumers are changing how they shop, where they shop and when they shop.

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in previous quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.

Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?