According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name. However, in the last two years, there has been a 14 percent decrease in the number of shoppers who think name brand packaging is more attractive than private label packaging. The study also noted that 77 percent of general shoppers compare store brandsto name brand products, and 90 percent of women compare the two.