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Home » Keywords: » brand awareness

Items Tagged with 'brand awareness'

ARTICLES

Market Insights - Beverage Industry

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations
Tim Hamm
April 12, 2020
Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.
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Amanda Del Buono

Beverage brands secure loyalty throughout generations

The Coca-Cola Co. campaigns with 100th anniversary of Contoured Bottle
Amanda Del Buono
Amanda Del Buono
June 15, 2015

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.


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Country Time Lemonade varieties

New products, package sizes complicate category management

Retailers use cross-promotions to accommodate unique product options
Joe Grace
May 12, 2015

Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.


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Discount retailers and strategy

Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Jennifer Storelli 200px
Jennifer Storelli
May 12, 2014

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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Beverage News graphic

What’s in a brand name?

December 14, 2012

 According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name.  


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chan1

Stimulating changes for ChanTea

May 14, 2012

 Gourmetti Brands redesigned the packaging of its Chantea line of green tea and aloe vera beverages.  


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Private label

Can private label retain its recessionary gains?

Retailers must stay relevant with value-conscious consumers
Lynn Celmer
June 20, 2011

No matter who you ask or which study you read, consensus suggests that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop. Moreover, many agree that these new behaviors are here to stay. The so-called new consumer — one who is slower to spend and always looking for ways to make $2 buy what $4 once did — is still out there. 


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Store brands put a new label on quality

Rick Rouan
September 10, 2010
The growth of private label began with retailers improving the quality of private label beverages.
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Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Person holding AmaTea and a cell phone
    Sponsored byApplied Food Sciences

    The Future of Caffeine: Cutting-Edge Advancements in Nootropics

  • Ryson International Spiral Conveyors
    Sponsored byRyson International, Inc.

    Enhancing Operational Efficiency, Reducing Footprint, and Enhancing Line Flexibility by Using Spiral Conveyors

  • warehousing rail boxcar
    Sponsored byG3 Logistics

    More Beverage Companies Turning to Rail-Based Logistics Solutions to Solve Supply Chain Challenges

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GatoradeWater_900.jpg

Gatorade enters bottled water category

9/20 BI Editorial webinar

Events

May 6, 2024

Food Safety Summit

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.
June 10, 2024

Membrane Technology Forum

Membrane Technology Forum logoThe premier live event in the commercial membrane and membrane technology sector. It is the go-to source for processors, plant managers, engineers, chemists, equipment manufacturers, research and development professionals, sales & marketing specialists, technicians with informative technical sessions covering current topics and emerging trends.

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Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

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