Articles Tagged with ''consumer insights''

Food, beverage access concerns declining, study finds

Consumer Brands Association weekly study shows consumers report continued trust in CPG industry

New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.


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Juice Products Association launches campaign

Company launches SipSmarter.org
The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice.
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FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies
In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
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