8 out of 10 families shop organic, the OTA reports

Infographic showcases why consumers buy organic products

Demand for organic products is booming, according to the Organic Trade Association (OTA), Brattleboro, Vt. In 2013, organic product sales jumped 12 percent compared with 2012 to $35.1 billion, setting a new record, it reports. Of that total, organic beverage sales reached $4 billion, a rise of 5 percent from 2012, and, more specifically, organic fresh juice sales jumped 26 percent to $486 million, it says. As such, organic beverages now account for 3 percent of total U.S. beverage sales, according to the OTA.

Based on OTA data, Beverage Industry created an infographic detailing why consumers are choosing organic products, where they are shopping for them, and for whom they are buying them.

Click here to view the infographic.

Jennifer Storelli freelances for Beverage Industry, writing for the magazine’s print and online components. She earned a Bachelor of Science in Journalism from Northwestern University.

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