Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage News

Consumers willing to spend more this holiday season, IRI survey finds

Consumer confidence hit a high in third-quarter 2014

Beverage News graphic
October 14, 2014

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in previous quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey. This uptick is good news for marketers, because shoppers are rolling into the holiday season on a high note and are willing to spend a bit more, it notes.

In fact, the National Retail Federation is predicting that retail sales will be up by 4.1 percent in November and December. Overall, 2014 holiday sales are expected to reach $616.9 billion, which is more than a 3.1 percent increase compared with 2013, IRI reports.

”Marketers have a lot to feel good about as we enter the 2014 holiday season,” said Susan Viamari, editor of Thought Leadership for Chicago-based IRI, in a statement. “Despite the bumps along the road, consumer confidence is definitely on an upward trajectory and this is clearly evidenced in holiday spending plans.”

IRI compiled a Shopper Sentiment Index, which offers insight into how the economy is impacting consumers and changing how they approach grocery shopping. The index provides perspective in terms of price sensitivity, brand loyalty and changes in spending required to maintain desired lifestyles. A Shopper Sentiment Index score of more than 100 reflects consumers who are less price driven, more loyal to favorite brands and better equipped to maintain their desired lifestyles without changes.

In the third quarter, the Shopper Sentiment Index was 121.4, which is the highest point that the index has reached since it was launched in 2011. In addition, 20 percent of Americans said that they feel their financial situation has improved during the past year, and 25 percent expect continued improvement in the coming months.

This holiday season, 5 percent of consumers say they will spend more on food and beverages, compared with 4 percent in 2013 and 3 percent in 2011. Furthermore, budgetary cutbacks are becoming less pervasive, with 28 percent of consumers intending to spend less this year, compared with 33 percent in 2013 and 36 percent in 2012.

“The operative word here is ‘caution,’” Viamari said in a statement. “These aren’t huge gains, but they are cautious gains. And a 2 percent increase in the overall holiday pie for CPG marketers is definitely good news, where a point gain can make a huge difference to the top line.”

When it comes to holiday shopping, nearly everyone is entering the process with a shopping list in hand, IRI’s MarketPulse survey reports. Getting on consumers’ shopping lists is critical, because 33 percent of consumers say they are cutting back on additional/unplanned purchases this year, it notes. On the flip side, impulse purchases should not be ruled out completely. Thirty-three percent of consumers say they will leverage in-store promotions, so compelling in-store promotions are still a must for CPG marketers, it adds.

Furthermore, consumers will rely more heavily on online coupons from a variety of cyber locations, including manufacturer websites, retailer websites, email, group couponing sites and social networking sites.

”Marketers are certainly in a position to unwrap a nice boost in sales this holiday season,” Viamari concluded. “But, maximizing this opportunity will require marketers to communicate a clear and concise value proposition early and often throughout the shopper journey.”

KEYWORDS: consumer insights consumer trends holiday beverages retail trends

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • news

    American Consumer Confidence rebounds

    See More
  • Beverage News graphic

    Beverages forecasted to grow this holiday season

    See More
  • Beverage News graphic

    Iced coffee more popular this season, survey shows

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Cider Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Beer Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Packaged Water Consumption (Volume and Growth) Forecast to 2021 - North America

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing