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Home » consumer insights

Articles Tagged with ''consumer insights''

Savvy shoppers maintain ‘private’ eye

Jennifer Zegler
July 18, 2012

 Private label continues to be a top seller in bottled water, bagged tea, ground coffee, juice and dairy alternatives, according to sales data from Chicago-based market research firm SymphonyIRI Group cited in this month’s State of the Industry 2012 report. 


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Consumer confidence begins to return, study finds

April 30, 2012

The first quarter of 2012 saw American consumers’ confidence in their personal finances beginning to return, according to Chicago-based SymphonyIRI Group’s most recent MarketPulse survey.


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Category management leverages insights

Technology, research provide retail solutions
Jennifer Zegler
April 13, 2012
When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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Stability, growth forecasted for wine industry

Research shows demographic possibilities
Mike Kaskie
February 15, 2012
The old adage goes that people drink to recognize both good and bad times. This, unfortunately for the beer, wine and spirits industry, is not the case. As with many other consumer packaged goods (CPG) segments, wine industry growth rates have dropped during the last three recessions (1991, 2001 and 2008-2009) and immediately after these recessions ended, industry growth resumed.
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Coors captures top spot in beer taste test

January 3, 2012

In a taste test of 10 full-calorie and light beers, Consumer Reports announced that Chicago-based MillerCoors’ Coors brand ranked No. 1 in terms of taste.


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Nostalgic bottles

November 16, 2011
After receiving feedback from focus groups after the brand’s initial rollout, RealBeanz reworked its packaging, the shape of which was inspired by old milk bottles.
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Mass merchandise outlets bulk up

Jill Rivkin
December 3, 2010

Conversion of stores to supercenters affects mass merchandise statistics.  Once featuring large stores selling primarily hardlines with a dash of grocery, leading mass merchandise retailers, including Target, Wal-Mart and Kmart, have converted so many stores to supercenters that the traditional mass merchandise channel fell more than 5 percent...


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The Best Packages of 2010

Jennifer Zegler
December 3, 2010

It’s known throughout the industry that beverage packaging is of utmost importance to woo and, in some cases, win over consumers.


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Last Drop: Priority evolution

Jennifer Zegler
November 12, 2010
Occasion-based need states are predicted to drive shopping habits in the future, finds Beverage Industry's Managing Editor Jenny Zegler.  Consumers are choosing beverages less by category and more by occasion-based need states, according to trend presentations at...

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Heineken USA's international appeal

Jennifer Zegler
November 12, 2010
Heineken’s portfolio of import beers grows following its acquisition of CCM.  This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.

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