Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.
In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.
Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.
In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.
How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar: “What’s now and what’s next?,” a beverage alcohol industry webinar.
As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.
From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.
A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.
Data explores latest trends in cocktails, wine and presentation/execution
September 12, 2022
Southern Glazer’s Wine & Spirits, Dallas and Miami, unveiled the results of its 2022 Liquid Insights Tour, a coast-to-coast educational initiative designed to explore and identify the latest trends in cocktails and wine. Over the course of 111 days, Brian Masilionis, director of on-premise commercial strategy and national accounts for Southern Glazer’s, led a team of its mixologists to sample more than 400 drinks in 83 restaurants, bars and hotels, compiling their insights to discover emerging cocktail and wine trends across the United States.