Articles Tagged with ''consumer insights''

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

Specialty beverages are not new to foodservice, but dedicated drive-thru beverage concepts are making waves in the market, while established operations are testing new drink lineups.

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

With current trends impacting the beverage alcohol market, experts anticipate that moderate consumption and low- and no-alcohol are key influences on the future of the market.

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are influencing grocery spending and broader consumer behavior across generations and regions. 

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.