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Home » consumer insights

Articles Tagged with ''consumer insights''

Sam’s Club Stores
Channel Strategies

Club stores help consumers fulfill their quest for value

Technology elevates club store experience, online presence
jessica Jacobsen
Jessica Jacobsen
August 1, 2023

Consumers’ quest for value as inflation and other factors are impacting grocery bills has helped club stores become an attractive solution for shopping needs.


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Tracking consumer behavior with Artificial Intelligence
Special Report

Artificial intelligence offers beverage-makers powerful insights

Early adopters discovering flavor innovations, marketing advancements through AI
Sabetta-Lauren.jpg
Lauren Sabetta
June 5, 2023

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.


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Consumer loyalty
Beverage Beat

Consumer loyalty challenged by inflation, research shows

Food, beverage brands susceptible to price increases, maintaining loyalty
jessica Jacobsen
Jessica Jacobsen
May 17, 2023

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.


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On-premise sales
Channel Strategies

On-premise sees continued growth

Inflations concerns impact on-premise
Sabetta-Lauren.jpg
Lauren Sabetta
April 3, 2023

Despite inflationary concerns, consumers are seeking out treat experiences as experts note that the on-premise channel continues to bounce back.


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Beverage Beat

Survey highlights what’s driving consumers shopping patterns

Affordability, convenience top drivers for 2023 food, beverage shopping
jessica Jacobsen
Jessica Jacobsen
February 17, 2023

Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.


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Publix
Channel Strategies

Supermarkets must appeal to millennials to see success

Recent report shows that large supermarkets are out, small, curated selections are in
Chloe Alverson
Chloe Alverson
December 29, 2022

In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.


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CGA, NielsenIQ identify what’s new, next in beverage alcohol

Webinar highlights 10 trends impacting the market
December 22, 2022

How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar: “What’s now and what’s next?,” a beverage alcohol industry webinar. 


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The Coca-Cola Co.
Beverage Beat

Beverage innovations embrace the unconventional

Mintel names space inspiration among trends to watch
jessica Jacobsen
Jessica Jacobsen
December 14, 2022

As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.


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Lauren Sabetta Between Drinks
Between Drinks

Alcohol tops corporate gifting charts, recent poll reveals

In-person holiday events are back, Drizly report shows
Sabetta-Lauren.jpg
Lauren Sabetta
November 14, 2022

From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.


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RoastingPlantCoffeeLogo_900.jpg

Survey notes misunderstandings with Americans and coffee

Roasting Plant Coffee surveys 1,000 coffee-drinking millennial Americans
September 29, 2022

A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.


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