Articles Tagged with ''functional beverages''

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

Consumers expect beverages that combine craveability, flavor, and intentional functionality. The brands that succeed will design complete beverage systems that deliver on every sip.

GNC, a leader in health and wellness, announced the arrival of functional-mushroom beverage-maker Melting Forest.

Kavayn announced the launch of its kava-inspired line, featuring kava extract drinks and snap packs. 

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds.