In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.

The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.

We believe premium energy drinks deserve better than cheap, synthetic caffeine. With a cutting-edge portfolio of clinically researched ingredients and over two decades of experience, AFS helps functional beverages stay on top.

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.