Articles Tagged with ''functional beverages''

As today’s shoppers continue to prioritize products they perceive as healthier, cleaner and more functional, experts note that natural and organic retailers remain one of the brighter spots in U.S. grocery. 

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes. 

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

Consumers expect beverages that combine craveability, flavor, and intentional functionality. The brands that succeed will design complete beverage systems that deliver on every sip.

GNC, a leader in health and wellness, announced the arrival of functional-mushroom beverage-maker Melting Forest.

Kavayn announced the launch of its kava-inspired line, featuring kava extract drinks and snap packs. 

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.