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As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.
The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.
The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification
As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.
We believe premium energy drinks deserve better than cheap, synthetic caffeine. With a cutting-edge portfolio of clinically researched ingredients and over two decades of experience, AFS helps functional beverages stay on top.