Articles Tagged with ''functional beverages''

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 

In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 

This year’s State of the Industry report highlights  how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 

The beverage industry has had an interesting start to 2026. Many of the trends shaping the market today feel familiar. 

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.

Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture remains consistent.

With these new additions, RYZE now offers a lineup of feel-better lattes that span from everyday staples to more distinctive, trend-forward flavors, catering to every taste and preference, the brand adds.