With consumers’ growing preference toward functional beverages, beverage manufacturers are adopting new processing equipment designed to churn out healthier beverages including juices that have undergone high-pressure processing (HPP).
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
From coming up with an innovative idea for a new beverage to seeing it filled, packed and on store shelves, contract packers are on the forefront of helping customers achieve their vision without costly overhead expenses.
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.
Ingredient supplier Flavorchem released the top trends in premium coffee innovation, which it notes was propelled during the pandemic as consumers look for elevated at-home coffee experiences.
Beverage brand surpasses 2021 goal of raising $1M for The Navy SEAL Foundation
November 10, 2021
Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.
Buzz-less spirits, functional fizz among the beverage trends identified
October 19, 2021
Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.
The Clean Beverage Co., a division of Alkaline Water Co., announced the launch of its brand new line of six natural A88CBD functional waters: Reenergize, Berry Black; Refresh, Lemon Lime; Relax, Peach Mango; Rest, Strawberry Kiwi; Relief, Grapefruit Ginger; and Resistance, Orange Tangerine.