Articles Tagged with ''functional beverages''

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles. 

Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment. 

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.

As more consumers seek beverages that support a healthy lifestyle, experts highlight how functional beverage trends are impacting contract manufacturing.

Various consumer trends, especially health and wellness trends, emphasize desire for tea as an ingredient in beverages. 

Health considerations have impacted the beverage industry by way of fortified beverages. 

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most.